Ryders Construction is a home improvement contractor and they came to Kanda wanting to increase their conversion rate of leads to jobs, whilst reducing their cashflow burdens caused by late payments.
Ryders were able to increase their average order value from £3000 to £5200.
For Phil & Chris Ryder, they wanted a way to encourage customers to go for more premium options because their profit margin was higher but also it allowed them to do their best work. For many building companies it is always better to work with customers who have higher budgets because the quality of the materials you can buy will only enhance your ability to give them a satisfactory finish.